Villas And Luxurious Suites Attract Ultra-High-Net-Worth Travelers

Ultra-high-net-worth travelers often seek exclusive, unique and adventurous experiences. They may travel by private plane or helicopter, stay in luxury accommodations and visit remote locations that most travelers can only dream about. UHNWIs may also enjoy expedition cruises, safaris and adrenaline-inducing adventures.

Although affluent travelers have traditionally selected luxury hotels and opulent resorts as their preferred choice of accommodations, secluded villas and opulent suites with all the bells and whistles have recently become popular among ultra-high-net-worth individuals. As such, high-end hotels are leveling up their accommodations and expanding their own inventory pools with the creation of new secret suites and villas that cater to a new subset of discerning travelers – those who are seeking privacy and seclusion while not compromising on resort amenities and service.

“The luxury market has shifted toward more experience-oriented consumers who seek a comprehensive luxury experience,” says Isabel Wittman, PR & communications director, Puente Romano Beach Resort. “Privacy has become a highly valued commodity, which is why villa bookings and beachfront or sea-view properties are in high demand. We’ve witnessed consistent growth in the luxury market in recent years, as it’s a market that never slows down and continues to adapt to changing consumer preferences.”

COURTESY OF MONTAGE BIG SKY

Even younger, aspiring luxury travelers – those under 40 – are booking unique experiences and destinations, despite the fact that they don’t yet fall into the ultra-high-net-worth category. These travelers are seeking out accommodations that offer something fresh, beyond the typical luxury offering such as the new Mountain Homes at Montage Big Sky or Villa Aegean, the latest European addition to the Mandarin Oriental Exceptional Homes portfolio.